Lets face it if your doing a brief based on or anything to do with food, where's the best place to visit? A food supermarket. Its full of branding, attracting colours, user guides and information layout ideas. If you ever get the chance to look around a supermarket simply for research purposes rather than with food on the mind you ll notice a lot more. You even notice what people are attracted to and how the supermarkets attract them by interior layout, whats in your face, whats not!! the height of the shelving the colours of the products? Look along a shampoo shelf ? hundreds upon hundreds of bottles all lined up next to each other, which one is screaming to you grab me as you look along because 90 percent of the time it will be screaming to people looking for what your looking for, ask a friend to do the same and see what screams to them. Its a great way and source of gathering fast information for marketing products. Even Product design itself, there are vast amounts of all asorted packing methods and ideas on the shelves. Think of it as a library but with physical objects rather than books and pictures. You can even touch !!!!
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