Website; www.walkit.com

Co-owner and founder of walkit.com launched the UK'S first online walking route planner and now turns over 250,000 pound and recives 55,000 hits on the site a month. This site to me is a simple product with good innovation and design. Walkit was started for people to be able to measure how long it would take for them to walk from a meeting to their office in central London rather than them driving, as walking is the quicker option but people didnt belive or seem to realize it. The essence of walkit is ' given the right information people can beat the grind of the daily commute using their feet. ' The wevsite doesnt spend anything on marketing and only uses word of mouth, which of course is the most powerful marketing a company can get. People having been giving up the car and bus ride to work because through the site they have realized that walking is quicker, this is leading the way to a more enviromentally friendly City and healthier people.